Product listing Ads (PLA) is best supported by Google shopping campaign. Product listing ads include Title , Description, Product image and business name or brand name. There is no need to write separate Ads for each products while setting up the PLAs. PLA are best suited for Ecommerce websites; selling product online.
Benefits of using Product listing ads
Product listing ads provide great resource to provide the information regarding product. The product information can be entered in the format of CSV or TXT; I.e is uploaded over Google merchant account. Once, the shopping campaign has been created at Google Adwords; the google fetches all the required information; once Ads triggered. Promotional text or offered can also be added at campaign level over Google Adwords. There is also option You can also opt to enhance your ads in other ways. By using Google services, like Merchant Promotions and Trusted Stores.
How to enhance Product Listing Ads There is some option to enhance the appearance of Ads by using special offers (if any), rating of products, trusted store badge. It has been experienced that Ads are receiving more click and impression; which has been customized as per Google shopping guidelines as well as using all possible features.
We as a leading ppc company in India, HitsValue provides product listing ads (PLA) globally.
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